As KwaZulu-Natal grapples with the long-lasting effects of the Covid-19 pandemic, the province is embarking on an ambitious recovery plan aimed at reigniting its crucial tourism sector.
Recent figures reveal that the number of international visitors has plummeted by 80% compared to pre-pandemic levels, underscoring the need for immediate action and collaboration among industry stakeholders.
In an interview with the Saturday Star, Brett Tungay, chairperson of the Federated Hospitality Association of Southern Africa (Fedhasa), shared a comprehensive view of the current tourism landscape in the province.
Tungay highlighted that the immediate goal is to restore international tourist numbers, which have not yet returned to pre-Covid standards.
“This season we just had the first major holiday season in the last four years, which is a milestone for KZN, and it is a good base for us to start. We are building the tourism economy in the province. Unfortunately, it is going to take us a while to go back to where we were pre-Covid, especially for KZN. There are a lot of structural issues we need to sort in terms of marketing, which is the main one, which is coming right. We are having a lot of engagements to try and resolve that. Once we get that right, I’d say it is not going to be a quick turnaround, but in the next two to three years we should be where we want to be,” he said.
In addressing the foreign tourism slump, Tungay emphasised the need for enhanced marketing and engagement with operators to include KZN in their itineraries.
“We are trying to get tourist operators to put KZN in their routes, and that is the challenging part,” he added.
This revival effort is further bolstered with the commencement of the 2024/2025 cruise season.
The MSC Musica, a beloved cruise vessel, has officially docked in Durban, eager to knit unforgettable experiences into the framework of South Africa’s coastal tourism.
It is also detailed that its arrival marks a continued commitment to the region, characterised by significant investments in local port infrastructure.
Ross Volk, Managing Director of MSC Cruises South Africa, expressed his enthusiasm about how MSC Musica will serve local travellers.
“MSC Musica is a great ship for the South African traveller, with plenty of bars and lounges, ample deck space, and endless entertainment for everyone to enjoy. We are excited to welcome new and regular cruisers alike onboard throughout the summer.”
Emphasising their unwavering commitment to South Africa, Volk stated: “Our commitment to South Africa is unwavering and goes beyond providing great experiences and excellent service to our guests. It is also about our ongoing investments in Durban, the local economies, and the country’s tourism industry.”
To celebrate the rich cultural tapestry of South Africa, the cruise's onboard offerings are tailored to include local cuisines with unique twists and performances by popular local artists. Families will find their share of joy, too, with activities suited for all ages.
With an enhanced entertainment offering, including exhilarating performances at the Teatro alla Scala and serene sea views from personal cabins, it is set to offer a memorable and personalised cruise experience.
The vibrant atmosphere begins with its eye-catching central foyer, which boasts a stunning three-tier waterfall and a striking see-through piano suspended over glimmering waters.
Guests are encouraged to explore diverse amenities, from the tranquil Havana Club cigar lounge to the lively Crystal Lounge. Whether it's trying their luck at the casino or enjoying exhilarating live shows, the ship offers a myriad of options to entertain every guest.
The dedicated Mini, Junior, Young, and Teens Clubs, along with an Amusement Arcade, ensure that younger guests are fully engaged throughout their journey.
This season's itineraries highlight the breathtaking beauty of southern Africa’s destinations. Among the most sought-after voyages is the cruise to the Portuguese Island, an uninhabited gem off Mozambique’s coast, known for its crystal-clear waters and exquisite local cuisine.
Saturday Star